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The messaging app giant Line Corp. said Thursday it will launch a ¥30 billion reward campaign next week to increase usage of its Line Pay service as the cashless war heats up among tech firms in Japan.

The company is rolling out what it claims is Line’s largest reward campaign, which runs between May 20 to 29. During the period, users can give a free ¥1,000 to their Line friends in the messaging app without incurring any costs.

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