It was midsummer, less than three months before Canada legalized recreational marijuana, and Vic Neufeld had a problem.

The chief executive officer of Aphria Inc. had just hired 50 people to work in the pot producer's greenhouse in Leamington, Ontario, and by the end of the first week all but eight had quit.

"Those are really hot, humid months and working in a greenhouse, as much cooling and airflow as we can provide, is still pretty darn hot in July and August," Neufeld said in a phone interview.