Most people in Japan associate the surname Amuro with the retiring 40-year-old queen of J-pop of the same name, who gave a series of farewell concerts in June that attracted 800,000 people.

Namie Amuro’s official exit from stardom will take place in September but fans are still buying her merchandise.

As famous as Amuro is, her popularity is beginning to face some stiff competition from a male anime character who shares her surname.