While Japan mostly depends on imports for its coffee consumption, farmers in Okinawa are trying to popularize homegrown coffee.

Local farmers established a producers association in 2014, hoping to make coffee beans a new signature agricultural product of the island prefecture. The association is set to market Okinawa coffee beans in Tokyo, and hopes to leverage them to attract tourists.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.