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Since 1987, Fuji TV has owned Monday night, specifically the 9 to 10 p.m. time slot, when it broadcasts fluffy romantic drama series starring the season’s hottest actress and often a prominent member of a boy band.

This phenomenon has its own name — getsu-ku “Monday nine” — which has always haunted the network. Ratings for TV shows have dropped across the board over the past 20 years, but Fuji is still expected to command that hour, and it hasn’t for a long time.

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