Market analysts say Japanese internet firms rarely succeed overseas, and there haven't been many who have proven them wrong so far.

But Macromill Inc., Japan's biggest online market researcher by market share, with 10 million consumer monitors around the world, is determined to change that notion.

"We will break the conception that Japanese companies can't become global. That's one of our goals," Scott Ernst, the chief executive of Macromill, said in an interview with The Japan Times last month.