"Premium Friday" may not have been a premium experience for many people after all.

The government will consider moving the monthly drive, in which workers are encouraged to leave the office early on the last Friday of the month, to a different date, possibly at the beginning of the month, industry minister Hiroshige Seko said Tuesday.

The campaign started with fanfare in February, aiming to encourage workers to enjoy life after work and get them to splurge on dining and shopping. It was set on the last Friday of the month because many companies pay salaries on the 25th.