Twenty-one bus tour guides of Naha Bus Co. and Ryukyu Bus Kotsu are now working at a call center in Naha, Okinawa Prefecture, to take customer orders for women's clothing.

The two bus companies of the Daiichi Koutsu Sangyo group dispatched the guides to the call center, as part of efforts to raise productivity during the off-season.

Summer is typically a lean time for tour-guide service companies in Okinawa.