What's the same: that iconic bell sign, friendly and casual staff, and a range of crunchy and soft tacos and burritos.

What's different: a real live yuru-kyara mascot greeting customers, a couple of localized dishes, and prices double or triple those in the United States.

U.S. fast food chain Taco Bell Corp. made a much-hyped re-entry into the Japanese market on Tuesday, opening a store in Tokyo's Shibuya Ward through Asrapport Dining Co., a Japanese operator of restaurant franchises.