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Back in 1960, Kewpie Corp. began selling canned baby food, sensing a chance to catch a wave of young families raising kids in an economy roaring back to growth after the devastation of World War II.

Almost 55 years later, the Tokyo-based company sees a new opportunity opening up in rapidly aging Japan as parents who brought kids up on Kewpie approach their sunset years — what it calls “nursing care food” for the elderly.

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