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Syrian tanks were closing in on the rebel-held town of Qusair last month when a Kuwaiti sheik named Hajjaj al-Ajmi and his money machine roared into action. In a series of urgent messages on his Twitter account, al-Ajmi appealed for cash to help save the town’s defenders.

“I hope that we can be a means for helping them and relieving them,” the young cleric wrote to his 250,000 Twitter followers on May 25. He gave a phone number for making donations and asked readers to “kindly spread it.”

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