FoodEx is the largest trade exhibition for food and drinks in Asia, with about 70,000 visitors checking out the products presented by hundreds of participating companies. I was lucky to enter as press; otherwise, visitors must be affiliated with the food industry — and pay ¥5,000 — to enter.
The FoodEx menu is global, including everything from cherry beer from Germany and premium Mexican tequila to top-class French and Chinese dumplings. The event was a rare chance to try out both well-known and exotic foods and even see professionals making them.
In addition to booths offering traditional Japanese favorites such as udon and maguro sashimi, there were plenty of innovative twists, such as dorayaki, a sweet snack made of two pancakes and a red-bean filling, that came in coffee and tomato flavors.
While I was there I was lucky to catch the World Sushi Cup Japan 2013, where top chefs from around the world were competing … and presenting a wide range of styles that you would not normally see in Japan, like the flower makizushi above.