• Staff Report


The Japan Chapter of the International Advertising Association has conferred the grand prize of this year’s TV advertising award on Panasonic Corp.’s commercial featuring its large-screen flat display television Viera, according to the association.

The gold prize went to another Panasonic commercial for its Lumix TS1 compact digital camera, while the silver went to Hitachi Ltd.’s TV advertisement featuring the company’s concern for the environment. The bronze went to Fuji Heavy Industries Ltd. for its commercial for the new Subaru Legacy car.

All the TV commercials were created or directed in Japan and broadcast abroad in the year up to last October.

The IAA is an international network of advertising, media and marketing representatives.

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