Hard work, low pay and a gloomy future. That's the image many young people have had about farming.
Figures back this point. In the next 10 years, the majority of farmers in Japan will be 70 or older according to an Agriculture, Forestry and Fisheries Ministry survey, mainly because the younger generation doesn't want to take over the family business, many young farmers said.
But a growing number of young, savvy farmers are trying to make the industry more attractive and profitable through the Internet — a modern contraption through which they hope to paint a rosier picture of agriculture.