It may sound a bit odd to hear about an iconic Hawaiian resort hotel joining forces with a landmark Tokyo inn, but the two share top-flight status and hope to create synergy amid the global recession.
Effective Wednesday, Imperial Hotel, headquartered in Chiyoda Ward, will start reservations services and sales, marketing and public relations activities in Japan for Halekulani Corp., which operates the Waikiki luxury resorts Halekulani and Waikiki Parc Hotel.
Through the alliance, Halekulani is aiming to attract more Japanese customers while providing information about the Imperial to travelers in Hawaii, Chief Operating Officer Peter Shaindlin said.