Sony Corp. on Wednesday unveiled its Bravia brand of liquid crystal display televisions with high hopes the new line will be able to turn around its ailing TV-set business.
"We will make the first step toward full revival of Sony TVs with the launch of the new brand," Katsumi Ihara, Sony's executive deputy president, told a news conference in Tokyo.
The company will begin a nationwide rollout of the six regular LCD TVs and two LCD projection models under the Bravia name next month.