The American executive blurted out a series of questions he had been unable to ask for a year.

Who should get off the elevator first? Do I have to present my business card with two hands, and if so, how do I avoid fumbling with the cards I receive? Why does nothing change, even after we hold meeting after meeting after meeting?

The executive felt at liberty to ask because he was alone with his coach, Victoria Bolam, at a cafe in Tokyo's Imperial Hotel; neither his Japanese team or colleagues would know.