For teenage girls, brightly colored clothing from Angel Blue, Daisy Lovers and Mezzo Piano are all the rage -- especially for those aspiring to be models.
Established in 1991, Tokyo-based Narumiya International Co. has seen its fortunes grow by marketing cute, colorful clothes that are appearing in more and more fashion magazines.
Narumiya International also holds events, including auditions for junior fashion models and junior fashion shows to attract more girls to its brands.