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Altadis, the world’s leading cigar maker, is set to increase its share in the small but fast-growing Japanese market by primarily targeting fashion-conscious young professionals, according to the firm’s Asia-Pacific sales manager.

Eric Piras, vice president of Hong Kong-based Altadis Cigars Asia Pacific Ltd., said recently in Tokyo that the Asia-Pacific region, including Japan, is an emerging and developing market with rapid growth potential.

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