Sega Corp. and pachinko machine maker Sammy Corp. announced Thursday that they will merge on Oct. 1, a move seen aimed at resolving Sega's financial troubles.
Sammy President Hajime Satomi will assume the top post at the new company, while the designation of Sega President Hideki Sato is yet to be decided, they said.
"As one of the top slot and pachinko machine makers, Sammy has been aiming to become a comprehensive entertainment firm," Satomi told a snap news conference. "With Sega's game content development capabilities and its operational (knowledge) of amusement facilities, (Sammy) can establish a presence as a new entertainment firm in the global market."