Imports of Beaujolais Nouveau are climbing toward a record high this year thanks to aggressive marketing campaigns by importers.

The wine, produced in France's Beaujolais region, near Lyons, was officially released for consumption Thursday.

Japan is the leading market for the young wine, which is known for its drinkability and fruity flavors. About 7.2 million 750-ml bottles are being shipped this year, which will eclipse the previous record of 5.5 million bottles set last year.