In the latest attempt to revive its name, Nissan Motor Co. on Tuesday launched the new version of its flagship Fairlady Z sports car -- two years after production of the vehicle was terminated.

The new 3.5-liter Fairlady Z, fully remodeled for the first time in 13 years, will also be exported to the United States, where the vehicle is known as the Nissan 350Z, as well as European markets.

The Fairlady Z was first launched in 1969. A total of 220,000 units of the model were sold in Japan -- along with 1.22 million overseas -- before production was terminated in August 2000 due to a decline in sales.