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Swiss-based hotel group Swissotel Hotels & Resorts will reinforce its operations to cultivate the growing Asian market, an executive of the group said Thursday.

John Jeakins, vice president of the hotel group’s Asian division, told a Tokyo press conference that the Asian market has the biggest potential growth for hotel operators.

While the hotel group operates three luxury hotels in Asian cities — Beijing, Dalian and Seoul — Jeakins said it is actively looking for properties in Tokyo and Osaka.

He also said the group hopes to open new hotels in Malaysia and Vietnam in the near future.

According to the hotel group, about 35 percent of the guests at its Dalian hotel and 18 percent at its Beijing hotel are Japanese.

Operating 23 luxury hotels throughout the world, Swissotel Hotels & Resorts belongs to SAir Group, with Swiss Air as a core company.

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