Fair Inc. obtained a license Tuesday from the Transport Ministry to launch its small-jet operation on Aug. 7 between Sendai in Miyagi Prefecture and Osaka's Kansai International Airport, the company said.
Fair Inc. will be the third new airline to enter the domestic industry since deregulation began in the late 1990s.
The firm, which concentrates on Sendai-based flights, will operate a 50-passenger jet manufactured by Bombardier Aerospace of Canada. It will make three round trips between Sendai and Osaka per day.
Fair Inc. follows Skymark Airlines, which in September 1998 became the first airline to enter Japan's domestic flight market in 35 years, and Hokkaido International Airlines, which started operations in December, 1998.
Fair Inc. plans to purchase a second jet by the end of this year and will continue seeking permission to link Tokyo's Haneda Airport with Hiroshima Prefecture's Hiroshima Nishi Airport.
The company will begin selling tickets in mid-July through reservation centers and through All Nippon Airways' Web site.
Fair Inc. was established in January 1999 by Junichi Okawara, former president of Skymark Airlines Co.