Helsinki – Marie Kondo may have admitted defeat, but a new generation of “cleanfluencers” is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks.
Digging through a mountain of trash, Auri Kananen uncovered a rotten piece of pizza on the floor of a Helsinki flat, with insects devouring it.
“I love cleaning, I love dirt,” declares the 30-year-old Finn, who has far more social media followers than Kondo, the Japanese tidying guru who has admitted embracing the messier side of life since having her third child.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.