A common pitfall of English-language YouTubers living in Japan is having their content lean too heavily on the country in which they reside. Any aspiring creator can succumb to focusing on the capsule hotels and cat cafes of their local neighborhood.
It’s a trap YouTubers Daidus and Emirichu are aware of, especially having relocated to Tokyo from the United States earlier this year. They are equipped to avoid it, though.
“I think because we draw, we can make a video about literally anything,” Emirichu (real name Emily Sim) tells The Japan Times. “It doesn’t have to be about Japan. So I don’t think we’ll ever get stuck.”