• Japanese designer Nigo, who had been tapping into youth culture since 1993, is joining the luxury world as the new artistic director of fashion brand Kenzo. | DMITRY KOSTYUKOV / THE NEW YORK TIMES
    Japanese designer Nigo, who had been tapping into youth culture since 1993, is joining the luxury world as the new artistic director of fashion brand Kenzo. | DMITRY KOSTYUKOV / THE NEW YORK TIMES
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There was a moment, about six years ago, when Nigo realized he felt old.

This is not a particularly unusual feeling for someone in his mid-40s, as he was then. But this was Nigo, one of the most influential figures in street wear, who helped turn a subculture into culture-culture, who practically pioneered the concept of selling $400 hoodies to lines of hungry, hungry hypebeasts.

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