You might not expect to see a mention of James Bond in the promotion materials of a traditional Japanese apron company, but there it is: 007 in a leaflet for Anything Co. Ltd.

Company president Kazuhiro Nishimura chuckles when asked about it.

Three years ago, Nishimura received an email from home goods store Labour and Wait, where his company’s maekake aprons were being sold in the United Kingdom, asking if he could give permission to the James Bond production team to feature an apron in the franchise’s upcoming film, “No Time to Die.”