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With uncertain times still ahead, it has been a while since anything has really captured the public’s imagination for style. Collections seem to either ignore the mood of the moment or put a fake smile on it, rather than confronting it.

That is why the department store chain Sogo & Seibu’s new year campaign, Watashi ha Watashi, which is currently running nationwide, has had such resonance. Its main visual is a simple receipt, with the sales numbers for a selection of items sold between June and November last year.

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