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Social life has shifted online, a convenient turn of events for energy drink Zone, a beverage that promises “digital performance energy” for those immersed in internet life.

This isn’t a new proposition per se — no shortage of “gamer fuels” exist to give a boost to those glued to a screen. Currently, Zone Ver.1.0.0 comes in two flavors, Original and Firewall (¥190 per can before tax). It aims to help people “enjoy a sense of immersion”: marketing speak for “keep folks caffeinated.”

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