Food & Drink | KONBINI WATCH

Coca-Cola Frozen Lemon: What's Coke without the fizz?

by Patrick St. Michel

Contributing Writer

It’s hot out. Accordingly, everyone is seeking out cooler treats to get them through a summer that hasn’t even fully settled in yet. Coca-Cola Japan is betting that people need a fix of cool in 2018, and have introduced a new product that takes their signature soda once more into uncharted territory.

The company’s new Coca-Cola Frozen Lemon (¥130) arrived in the latter part of April, and became a hit on social media almost immediately. The offering pretty much does everything it advertises — Coca-Cola is rendered into a slush-like concoction, with lemon flavoring added. This was no simple feat: Coca-Cola says it took eight years to develop.

Was it worth the effort? That depends on your mood, really.

This frozen Coke certainly offers a convenient, cold and Slurpee-like beverage for a summer’s day, all while more or less replicating the taste of the original drink. But the taste of lemon is tough to pick up on and, in consuming this product, I realized how much I enjoy carbonation and found myself wishing for more fizz.

Still, as a novel way to cool down, it’s a good choice for Coke fiends this summer.

In line with the nationwide state of emergency declared on April 16, the government is strongly requesting that residents stay at home whenever possible and refrain from visiting bars, restaurants, music venues and other public spaces.
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