• SHARE

Gourmandizing television personality Hidehiko Ishizuka has a famously large appetite. Apparently, the portly comedian also has a taste for Japanese sake. On a clear February afternoon in the sake-producing region of Fushimi, just south of Kyoto, a camera crew forms a tight circle around Ishizuka as he samples a glass of sake in the tasting room of Matsumoto Shuzo, a historical brewery and designated heritage site.

“This sake is dangerously good,” he murmurs appreciatively. After a few more sips, he declares his signature catchphrase, “maiu” (a play on the Japanese word umai, meaning “delicious”).

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)