Sky-high coffee

Cathay Pacific Airways has partnered with illy to offer premium coffee to its first and business class passengers.

In addition to freshly brewed coffee from the famous Italian coffee roasting company, passengers can also enjoy illy’s espresso, cafe latte and cappuccino.

Medium and dark-roasted beans have been carefully selected to be served onboard as the darker roast and heavier body allows for the full release of the coffee’s aroma and taste in the air, ensuring that passengers can enjoy drinking coffee in the aircraft cabin as much as they do on the ground.

“At Cathay Pacific we strive to offer our passengers the best possible selection of food and beverages throughout their journey. We are delighted to work with illy, which, like Cathay Pacific, is a premium brand that believes in delighting customers by providing the best-possible products. We believe that serving a superb cup of quality illy coffee will help to enrich the overall travel experience for our premium customers,” said Dominic Perret, Cathay Pacific’s general manager of in-flight services.

The airline’s catering team also collaborated with illy to develop a special coffee filter bag for in-flight use that allows for optimal brewing process.

The size and material of filter bags have been carefully selected to best match the coffee makers inside the aircraft. Cathay Pacific pursues perfection in optimizing the taste by carefully monitoring water temperature and the time it takes to deliver coffee to passengers.

Dreamliner expansion

Jetstar Airways has unveiled plans to transition from its old fleet of Airbus A330s to Boeing 787s for its long-haul operations across the Asia Pacific region by September.

From July 10, the airline will roll out two B787 Dreamliners for the Melbourne-Tokyo route.

“We are delighted to offer the Dreamliner experience to more users in Japan. We’ve had great feedback from our customers traveling on the 787 since we introduced them on flights from Tokyo to Cairns and Gold Coast, and from Osaka to Cairns last summer,” said Jetstar group CEO Jayne Hrdlicka.

“The bright spacious feel in the cabin and the gate-to-gate seat back in-flight entertainment in particular has been a hit.”

About two-thirds of all long-haul flights operated by Jetstar are now using Boeing 787s. More than 4,000 passengers have boarded the aircraft since they were put into operation in November 2013.

The expansion will conclude on Sept. 14, after Jetstar deploys the Dreamliner on three other routes: Melbourne to Singapore, Melbourne to Honolulu and Brisbane to Honolulu.

Jetstar Airways, a subsidiary of Qantas Group, has hub airports in Australia and New Zealand. The airline is ranked the third in terms of market share in Australia and second in New Zealand.

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