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Pepsi Japan’s seasonal cola specials, appearing on convenience store shelves for about a month or two at most, are always a viral hit.

Past limited-edition flavors, such as Salty Watermelon and Red Bean, captured the Internet’s dual love of strange beverage concepts and “weird Japan.” The latest, Pepsi Pink Cola, boasts a strawberry milk taste beneath its candy sheen.

In reality, Pepsi Pink (which actually saw a brief debut in 2011) tastes more like bubble gum than anything else — though a friend offered up a comparison to “body soap.”

It’s so sweet that after a few promising first sips, finishing one bottle can be a challenge. Pepsi Pink suffers the same fate as previous offerings — it’s good for one go around, but isn’t worth revisiting once the thrill wears off.

In line with COVID-19 guidelines, the government is strongly requesting that residents and visitors exercise caution if they choose to visit bars, restaurants, music venues and other public spaces.

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