Bonus mile opportunity
Japanese customers registered with Asia Miles can earn up to triple mileage on Cathay Pacific Airways and Dragonair flights to Hong Kong or Taiwan until Dec. 15.
This offer, which started Oct. 1, is only applicable to members residing in Japan and is only valid on round-trip flights departing from Japan (Narita, Haneda, Osaka, Fukuoka, Nagoya, Sapporo or Okinawa) bound for Hong Kong or Taipei.
Bonus miles will also be awarded for every booking during the promotion period — 2,000 miles for first and business class, 1,500 for premium economy class, and 500 for economy class.
In addition, the airlines are also offering a one-time welcome of 500 bonus Asia Miles to new members who enroll between Sept. 18 and Dec. 15, and who fly between Oct. 1 and Dec. 15.
There is no limit to the number of times the double or triple Asia Miles can be earned during the promotion period.
British Airways recently launched their new mobile application for iOS 8 devices.
Customers using Heathrow Terminal 5 and Terminal 3 will now receive push notifications on their smartphones informing them that their flight is ready for boarding.
The application makes use of a new feature in iOS 8, which allows customers to check their flight status via the iPhone notification center without opening the app.
Passengers will also automatically receive a personalized message on their iPhones with a Wi-Fi password as soon as they enter the British Airways lounge in Terminal 5. This feature takes advantage of the iBeacon technology to show notifications based on location.
The British Airways app is currently the highest rated airline app available and has been downloaded more than 4 million times since it was launched.
It is also available on Android, BlackBerry and Windows phones and from the Amazon Appstore.
Celebrating travel, life
Scandinavian Airlines has revealed its new marketing concept, “We Are Travelers,” which celebrates travel as a part of life and highlights the joy and anticipation before a flight.
” ‘We Are Travelers’ is a long-term concept that reflects the fact that SAS is the obvious choice for frequent travelers in Scandinavia. The concept is based on a deep understanding of the positive emotions associated with flying and how we at SAS can enhance the joy of travel, as well as the fact that people who travel a lot have a greater need for smooth and efficient travel,” says Stefan Hedelius, vice president of brand and marketing at SAS.
The campaign uses portraits of real customers and employees to show that different types of travelers have one thing in common — a love of travel.
SAS has produced an emotional film that pays tribute to aviation and will be releasing several shorter films in the fall featuring SAS crew and customers.
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