Kiko Blossom is sitting in a red velvet cinema seat next to a handsome young man. A box of popcorn lies between them and their eyes widen in anticipation as the opening credits of the latest James Bond movie begin to roll.

Such a scene may bring to mind the start of a classic cinema date. This, however, is no conventional romantic rendezvous.

Because Kiko and her friend are in fact diaper-wearing babies, perched comfortably on the laps of their mothers (who are the ones munching on the popcorn) — and they are among dozens of tiny cinema-goers filling the seats of a central Tokyo cinema.