LCD price system: Amid the expensive scramble to sell 3-D televisions, Sony has come up with a new series of high-definition LCD TV sets that are fairly reasonably priced.
The BX30H sets combine good quality vision with 500-gigabyte hard drives for storing video footage. The relatively lower prices are in part due the modest screen sizes the BX models come in: 22-inch, 26-inch and 32-inch screens.
Sony doesn't skimp on picture reproduction, however, with a number of features to enhance image quality. The sets have 100,000:1 dynamic contrast ratio and CCFL back lighting. This system uses cold cathode fluorescent tubes to provide a more economical method of back lighting, which in turn provides brighter and better-quality pictures. The 1366 × 768 resolution is not fully high-definition, but in screens of these smaller dimensions the difference is not noticeable. It has 24p True Cinema, which means it puts out pictures at 24 frames per second. That is in line with what you see in cinemas, hence the moniker. The BX series also have 5.1 channel audio output to maximize sound performance as well as Bravia Engine 2 and Bravia Sync technologies to further boost image quality and HDMI plugs for connectivity. The design is pleasantly simple with color choices of black or white. The BX series comes on the market June 10 with the 22-inch model costing ¥79,800, the 26-inch costign ¥94,800 and the 32-inch costing ¥99,800.