Masahiro Murata, 35, is a hair and makeup artist whose salon, MaQueen, just behind the Kabuki-za theater in Ginza, is a sanctuary for both his loyal clients and staff. Murata loves people, and especially beauty in them, which he believes manifests itself in the way one treats others. As one of Japan's top hairstylists, for five days a week he works almost 15 hours a day, and he spends the other two traveling around the country doing workshops for professional hairdressers in styling, perms and cuts. As famous for his technique and style, he is more about substance than anything else.

Many Japanese women want special treatment, regardless of whether they deserve it or not. I love women who care about others more than they do about themselves. That is the kind of beauty that will never go out of style.

Age is just a number -- the higher it is, the better the person seems to get. Nothing is more attractive than people who are kind, caring and also look their best. They have a great atmosphere, and others just want to be close to them. That is sex appeal.