www.tokujo.ac.jp/Tanaka/WWW97/ Hello4/yumie.html This is part of Yumie Harada's home page, the part where she describes her love for natto. And maybe this kind of personal approach is what's needed to get natto virgins past that stench and actually place the stuff in their mouths. Yumie gives the food's history, a recipe for making it, a nutritional value table and her own reflections on natto.
www.gaia21.net/natto/benefits.htm Here's a more scholarly description of the Japanese food that scares foreigners away from the breakfast table.
www.bitesofasia.com/Japan/Appetizers/ App13-Natto_sushi.shtml A recipe for natto sushi.