Netflix Inc. announced on April 26 a multi-film deal with Japan's Studio Colorido, as the streaming giant ramps up its anime offering and looks to Asia for growth.
Netflix is co-producing three feature films with Studio Colorido, including "Drifting Home," which premieres in September. The film will also be shown in cinemas domestically.
Anime has proven a draw for Netflix in both Japan, where almost 90% of its users watch it, and globally, where half of users tuned in last year, with rivals including Amazon and Disney also racing to offer such content.