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The battle between online video streaming heavy hitters is well underway in Japan. While Hulu got a head start in the market in 2011, Amazon Prime Video and Netflix have quickly caught up since their launches in 2015 by expanding their libraries with original Japanese content.

The number of subscribers has been steadily growing, and a recent Jiji Press survey showed that the number of people in Japan using such online streaming services now stands at more than 20 percent of the population.

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