This week’s news that Japan is the first country outside the U.S. to to get Facebook Places might have come as a surprise to many. While social networks abound here, online privacy kerfuffles are common and the average Japanese prefers avatars and pseudonyms to real names and identities. Would this nation really embrace an application that broadcasts their movement in the real world?
In case you haven’t heard, Facebook Places is a geolocation app that allows users with GPS-friendly cellphones to “check in” whenever they arrive at a location – and “check out” when they leave. This effectively makes your movements transparent to your social network online, so you can meet up with nearby friends, if you wish. But Facebook aren’t exactly foisting this app on a hostile market: Similar platforms such as Livedoor’s Roketacchi (Location Touch), BrightKite and Foursquare have already proved popular here.
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