By this time, even the most blinkered of Tokyo's art enthusiasts will be aware that the planet's premier sporting event, the World Cup, is taking place in Korea and Japan. There is just no ignoring the newspaper and magazine coverage, the live television broadcasts and the hordes of dumbfounded soccer tourists roaming the streets.
Tie-ins abound: Korean food-fairs at hotels, J&K-pop concerts -- you get the idea. So it comes as no surprise that a couple of contemporary art spaces, Tokyo's Setagaya Art Museum and the Sungkok Art Museum in Seoul, have got in on the act with cross-cultural exhibitions.
What is surprising is how very differently the two have approached their projects.