Just 10 days to go, and the scramble to cash in on Japan's biggest-ever demand for France's youngest wine is heating up.

As the number of wine-drinkers continues to grow, and with interest in Beaujolais Nouveau as high as it's ever been, everything points to imports of this year's vintage topping 600,000 cases (one case contains 12 × 750 ml. bottles) -- 3 percent up on last year.

Despite weaker wine sales than usual this year, the nation's major wine merchants are bullish.