Social media company X faces the prospect of more advertisers fleeing and has no clear fix in sight, ad industry experts said, after billionaire owner Elon Musk lashed out at some of the biggest brands for dropping the platform.
Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post that falsely claimed members of the Jewish community were stoking hatred against white people.
After apologizing for his post while speaking at a New York Times DealBook event on Wednesday, Musk unleashed a profanity-laced tirade against advertisers for fleeing the platform and accused the brands of "blackmail."