Business / Corporate Aug 6, 2021
Yamaha wants to put the vroom-vroom back into electric vehicles
by Shiho Takezawa
The company is crafting a range of soundscapes to replicate the noise an internal combustion engine car makes upon acceleration.
Business Jan 24, 2019
Japanese firms hopping on ride-hailing bandwagon in Southeast Asia
by Siti Rahil
Japanese firms are involved in a clash of titans that is expected to intensify this year between two successful ride-hailing startups in Southeast Asia. Fierce competition is looming between Indonesia's Gojek and Singapore-based Grab, which is backed by companies including SoftBank Group Corp., Toyota Motor ...
National Nov 7, 2018
Pleasure boat industry bids to attract young people with services and cheaper activities
The pleasure boat industry is putting greater effort into attracting young people and women to its services and events, including boat-sharing offered at cheaper prices. The industry is seeking to expand its market beyond the core customers it has had until now — men in ...
Business / Corporate Aug 9, 2018
Suzuki, Mazda and Yamaha Motor join Japan's growing list of data-faking firms
The firms conducted improper tests on vehicles, the transport ministry said, adding to a growing list of data falsifications that have tarnished the image of Japan’s manufacturing industry.
Business Feb 6, 2018
Demand for electric bikes in Japan still brisk 25 years after Yamaha Motor's first model
Electric bicycles are enjoying brisk demand as they mark the 25th anniversary this year since the first model was released in 1993. According to government data, sales of electric bicycles in Japan in 2016 grew 15.3 percent from the previous year to 539,529 units, breaking ...
Business / Corporate Dec 18, 2013
The president of Yamaha Motor Co. wants to bring forward its entry into the four-wheel auto market from the currently targeted 2020. "We would like to act more speedily," Hiroyuki Yanagi said in a group interview Tuesday at the company's head office in Iwata, Shizuoka ...