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July 06, 2025
 

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RAKUTEN

Japan Times
JAPAN
Nov 7, 2018
Rakuten's English drive a case study of success, but wider adoption by Japan Inc. much slower going
Rakuten Inc. CEO Hiroshi Mikitani's 2010 announcement of English becoming the official internal language of the online retailing giant shocked many of the firm's employees, including Fumie Suzuki.
Japan Times
BASKETBALL / NBA
Sep 10, 2018
Golden State Warriors star Draymond Green draws crowds in first Japan visit
Golden State Warriors star Draymond Green revealed that he was persuaded by Rakuten chairman Hiroshi Mikitani to come to Japan.
Japan Times
JAPAN
Aug 29, 2018
Bad news for students: Completed homework assignments are no longer for sale
It's the last week of August, when children who have spent their entire summer vacation slacking off suddenly realize with daunting dismay that they have piles of book reports and diaries left untouched, not to mention an art project they were supposed to start weeks ago.
Japan Times
BUSINESS / Companies
Aug 27, 2018
Rakuten details carrier plan to reposition against Amazon and SoftBank
E-commerce giant Rakuten Inc. is offering a glimpse into its ambitious plan to build a cutting-edge wireless network to take on Masayoshi Son's SoftBank Group Corp., stay in the lead in mobile payments and win back market share from Amazon.com Inc.
JAPAN
Jul 16, 2018
Uniqlo, Rakuten test brand power overseas
Swiss tennis star Roger Federer made headlines two weeks ago when he appeared on center court at Wimbledon wearing an outfit bearing the red-and-white squares of Uniqlo.
Japan Times
BASKETBALL / HOOP SCOOP
Jun 30, 2018
Warriors an inspiration to Rakuten CEO Hiroshi Mikitani
Effective leadership involves the ability to inspire others.
Japan Times
BUSINESS / Companies
Apr 6, 2018
Rakuten Inc. gets approval to become nation's fourth major wireless carrier
E-commerce giant granted access to a fierce competition for subscribers alongside industry heavyweights who have long dominated the cellular market.
BUSINESS / Companies
Mar 6, 2018
Rakuten to tap Tepco infrastructure to help launch mobile carrier business
Rakuten Inc. said Tuesday that it will team up with Tokyo Electric Power Company Holdings Inc. for its planned mobile phone business.
BUSINESS / Companies
Jan 26, 2018
Rakuten and Walmart take aim at Amazon, with alliance for groceries and e-books in Japan and U.S.
E-commerce giant Rakuten and retail behemoth Walmart form a partnership to launch e-content sales and a Japanese grocery delivery service via Seiyu.
Japan Times
BUSINESS / Companies
Dec 14, 2017
Rakuten announces foray into saturated Japanese cellphone market
The e-commerce giant aims to become nation's fourth mobile carrier, in a move that threatens to disrupt the cellular phone market oligopoly.
Japan Times
BUSINESS
Dec 11, 2017
Rakuten Inc. teams up with Booking.com to offer minpaku lodging services
E-commerce giant Rakuten Inc. is teaming up with global online travel agent Booking.com as it prepares to take on Airbnb Inc. in the increasingly competitive market for private short-term minpaku lodging services.
Japan Times
BASKETBALL / B. League / B. LEAGUE NOTEBOOK
Oct 12, 2017
Suzuki's ball distribution making difference for NeoPhoenix
Early in his pro career, Tatsuya Suzuki displayed a flair for making the right pass at the right time.
Japan Times
BASKETBALL / NBA
Oct 10, 2017
Rakuten, NBA teaming up in media partnership deal
Rakuten, Inc. is active in expanding its brand on a global scale, partnering with some of the world's most famous sports teams like soccer powerhouse FC Barcelona and the reigning NBA champion Golden State Warriors this year.
BUSINESS / Tech
Oct 6, 2017
Lawson, Rakuten join to test drone delivery system in disaster-hit Minamisoma
Convenience store chain Lawson Inc. and Japanese cybermall operator Rakuten have announced plans for a demonstration test on Oct. 31 of drone delivery services in an area devastated by the March 2011 earthquake, tsunami and ensuing nuclear disaster in Fukushima Prefecture.
Japan Times
BUSINESS
Sep 17, 2017
Beyond Airbnb: Minpaku market poised for growth
Needing a place to stay before moving to a new home, James Degan recently went on Airbnb and found an apartment in Tokyo's upscale Minato Ward. At ¥8,000 per night with a double bed and fully equipped kitchen, it came cheaper than staying in a hotel and was conveniently located near a station close...
BUSINESS
Aug 20, 2017
Japan to give parcel locker initiative a push to reduce redeliveries in more areas
To ease the burden on delivery firms by reducing unnecessary redeliveries, the environment and transport ministries plan to expand their budgets substantially to encourage the installation of parcel lockers in suburbs and rural areas, informed sources said.
Japan Times
BUSINESS / Companies
Nov 17, 2016
Rakuten to pay €220 million to place its logo on FC Barcelona jerseys
Japanese e-commerce giant Rakuten Inc. is paying €220 million ($235.4 million) to emblazon its logo on the FC Barcelona soccer team's jerseys for four years, in one of the biggest sponsorship deals in the sport.
LIFE / Language / COMMUNICATION CUES
Jun 6, 2016
Rakuten chief named in Panama Papers
Rakuten Chairman and CEO Hiroshi Mikitani is named as a shareholder of a company in an offshore tax haven in the Panama Papers.
Japan Times
BUSINESS / Tech
Apr 26, 2016
Rakuten to trial drone delivery on Chiba golf course
Online shopping giant Rakuten Inc. is venturing into the uncharted territory of drone delivery, enabling golfers to order snacks, beverages and golf equipment while playing a round.
Japan Times
JAPAN / Media / Japan Pulse
Feb 6, 2016
Sugar rush of sweet sushi, chocolate fossils and more as Valentine's in Japan approaches
Japan has a variety of whacky treats for this Valentine's Day, including monstrous cookies and 'poisoned' apples.
Japan braces for more quakes as authorities dismiss doomsday hype
Evacuees from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecuture, arrive at Kagoshima Port on Friday.
Hidden AI prompts in academic papers spark concern about research integrity
Waseda University is one of 14 institutions in eight countries found to have used hidden prompts in research papers.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Residents of Tokara Islands begin evacuation as seismic swarm continues
Details about evacuations from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecture, is seen written on a whiteboard in the city of Kagoshima on Thursday.
U.S. military apologizes over Okinawa sexual assault case
Col. Neil Owens (right), chief of staff for the 3rd Marine Division, bows in apology at the Okinawa Prefectural Government office in Naha on Thursday.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

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