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July 05, 2025
 

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DENTSU

JAPAN
Dec 29, 2016
The top Japan news stories of 2016
The Japan Times newsroom selected these national news stories as the most important of 2016.
JAPAN / Society
Dec 23, 2016
Ad giant Dentsu declared Most Evil Corporation of the Year
Advertising giant Dentsu Inc. has won the Most Evil Corporation of the Year Award in recognition of its culture of overwork and harassment, journalists and rights activists announce.
JAPAN / Media / DARK SIDE OF THE RISING SUN
Dec 3, 2016
Working harder to end death by overwork
"When you're in the office 20 hours a day, you don't understand what life you're living for anymore. (It's so pathetic) you come to laugh." — Twitter post by Matsuri Takahashi, as reported in the Mainichi Shimbun
Japan Times
JAPAN / EXPLAINER
Nov 22, 2016
Overwork sanctioned by both firms and unions, with dim prospects for state intervention: expert
When the suicide of a female worker at ad giant Dentsu Inc. was recognized as karoshi, or death from overwork, many blamed a corporate culture that glorifies the "warrior" workers who sacrifice themselves for the good of the firm.
Japan Times
JAPAN / Society
Nov 17, 2016
Half of Japan's firms are rethinking work hours with a view to paring overtime: poll
Just over half of Japanese firms are reviewing rules on working hours with many looking to cut down on overtime, a Reuters poll shows, in a sign that the government has gained traction in its campaign for more employee-friendly labor practices.
Japan Times
JAPAN / Media / BIG IN JAPAN
Nov 5, 2016
The unbearable burden of 24/7 work
There was no nonsense about the 1990s in Japan. The economy had crashed, the bubble had burst. "The age of human relationships is over," declared a corporate executive to Aera magazine in 1996, defending the cost-cutting layoffs then gathering speed. "This is the era of the discount store. The only sales...
Japan Times
JAPAN / Society
Oct 28, 2016
Manga on overwork hell goes viral in wake of Dentsu suicide reports
After the Christmas 2015 suicide of an employee at ad giant Dentsu Inc. was reported as an official case of karoshi (death from overwork) this month, making headlines nationwide, a manga portraying the mindset of those worn out on the job went viral earlier this week and had been retweeted over 131,000...
COMMUNITY / Issues / LABOR PAINS
Oct 23, 2016
Time to consign 'death by overwork' to Japan's history
As 'karoshi' continues to steal young lives, workers must stand up for their own rights and watch out for their colleagues' wellbeing.
BUSINESS
Oct 19, 2016
Suicide of overworked woman, 24, prompts ad giant Dentsu to trim overtime hours
The suicide of a woman who worked excessive hours at Japan's biggest advertising agency has prompted the company to lower the amount of overtime employees can book.
BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS / Companies
Feb 19, 2016
Dentsu considering 60 businesses for acquisition
Dominant advertising agency Dentsu Inc. has locked sights on as many as 60 acquisition targets to bring more technology and talent to its global business.
Japan Times
CULTURE / Books
Nov 7, 2015
A guide to disaster survival and good design
'The medium is the message" — with that famous 1964 phrase, communication theorist Marshall McLuhan emphasized that societies are influenced just as much by a medium as the content it carries. Three years later, McLuhan and graphic designer Quentin Fiore teamed up to create the book "The Medium is...
JAPAN
Oct 28, 2015
Yahoo Japan and Dentsu to launch auction-based fundraising service
Yahoo Japan Corp. and major advertising agency Dentsu Inc. will launch a new fundraising service in November, aimed at helping projects raise cash through the sale of used items.
Japan Times
JAPAN / Society
Aug 14, 2015
Almost 30% of young people don't want to work for a company, survey finds
A survey revealed Thursday that some young people in Japan maintain an unenthusiastic and rather cool attitude toward employment.
Japan Times
JAPAN
Jun 22, 2015
Consumers worldwide most impressed by Japan's robotics
When people around the world think of what Japan does best, robot technology tops the list, beating out anime and washoku Japanese cuisine, according to a survey by advertising giant Dentsu.
JAPAN
Dec 3, 2014
Dentsu says it's creating robot entertainers
Dentsu Inc. will launch a new business focusing on developing "humanoid robot entertainers," the major ad agency said.
Japan Times
JAPAN
Jan 24, 2014
SoftBank to Dentsu, firms start to court gays
With less than a 0.1 percent share of Japan's car market, Alfa Romeo knew it couldn't match the marketing muscle of the local giants like Toyota Motor Corp., which together make nine out of every 10 vehicles sold in the country.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Magnitude 5.5 earthquake jars Tokara Islands amid flurry of seismic activity
A strong quake struck off the Tokara Islands on Thursday afternoon, with the island chain having recorded around 1,000 earthquakes since a burst of seismic activity first began on June 21.
Japan to require flight passengers to keep power banks within sight
The transport ministry has announced new regulations requiring flight passengers to keep power banks within sight to mitigate fire risks while on board planes.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Residents of Tokara Islands begin evacuation as seismic swarm continues
Details about evacuations from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecture, is seen written on a whiteboard in the city of Kagoshima on Thursday.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

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