Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
‘Drop the price’: Behind the pushback on Nintendo’s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
China's female gamers are finding the male leads of Love and Deepspace more enticing than real-life partners.
LIFE / Digital
Mar 29, 2025
'Better than real life': In China, virtual boyfriends are emotional aids
For many, virtual companions offer more than entertainment — they provide emotional fulfilment.
Releasing on March 20, Assassin's Creed Shadows excels in atmosphere and open-world gameplay but falls short of narrative expectations.
LIFE / Digital
Mar 19, 2025
Assassin’s Creed Shadows puts samurai style over substance
Ubisoft’s latest game is a gorgeous jaunt through feudal Japan entirely unworthy of the controversy surrounding it.
After nine years, the Square Enix Cafe is finally closing up shop.
LIFE / Digital
Mar 15, 2025
Square Enix Cafe had everything going for it, except the ability to adapt
On March 31, the themed cafe just steps from JR Akihabara Station will close for good.
In the most recent expansion to the long-running Warframe, Alpha Takahashi voices cyborg mechanic Aoi Morohoshi.
LIFE / Digital / ON: GAMES
Feb 15, 2025
Alpha Takahashi: ‘The world of video games was tied to my upbringing’
The Tokyo-born actor has voiced Psylocke in Marvel Rivals, Hanako Arasaka in Cyberpunk 2077 and many more since breaking into the industry in 2013.
The bestselling Switch has a confirmed successor, but what little we know about the Switch 2 console so far raises some concerns about its longterm viability in a crowded gaming market.
LIFE / Digital
Feb 6, 2025
Making sense of Nintendo’s tight-lipped Switch 2 reveal
Nintendo will remain mum on details until April, but questions on how its new console fits into the modern gaming landscape abound.

Longform

After the asset-price bubble crash of the early 1990s, employment at a Japanese company was no longer necessarily for life. As a result, a new generation is less willing to endure a toxic work culture —life’s too short, after all.
How Japan's youth are slowly changing the country's work ethic