Shinichi Tokuda

For Shinichi Tokuda's latest contributions to The Japan Times, see below:

Businesses ramp up efforts to promote kids in sports

Feb 24, 2017

Businesses ramp up efforts to promote kids in sports

A range of businesses have been ramping up the promotion of exercise products and programs to encourage more children to take up sports. In one innovation, a Mizuno Corp. group company has developed a product to help elementary school kids perform back hip circles on ...

Put a bird on it, or a wallaby: logos sell New World wines

Aug 26, 2016

Put a bird on it, or a wallaby: logos sell New World wines

Wines produced in Chile, Australia and other New World regions are gaining popularity among consumers in Japan due to their reasonable prices and eye-catching animal logos. Honami Shiro, a 26-year-old company official in Tokyo who drinks wine on special occasions, says she likes New World ...

Japan wedding planners find growth in shrinking wedding parties

May 23, 2016

Japan wedding planners find growth in shrinking wedding parties

The bridal industry in Japan is shrinking, the result of demographics and changing lifestyles. There are fewer young people now because of Japan's declining birthrate over recent decades — and a growing proportion of that dwindling population is choosing to remain single. And wedding styles are ...

/ Apr 11, 2016

More Japanese look to Philippines to hone English skills

Japanese are increasingly choosing to study English in the Philippines over the United States or U.K., driven by the lures of cheaper tuition fees and the proximity to home. And corporations are also encouraging staff to study in the Philippines, where English is one of ...

Feb 7, 2016

Lean beef sees surge in popularity among Japan's health-conscious

Demand for lean cuts of beef is rising in Japan as consumers become increasingly health-conscious. "When I find savory-looking lean beef at a supermarket, I cannot resist buying it," Yukiko Otsuka, a 40-year-old housewife in Yokohama said. "As the fat content of lean beef is low, ...

Sake industry seeking to boost flagging consumption

Dec 12, 2015

Sake industry seeking to boost flagging consumption

Faced with declining consumption of sake, breweries and retailers are coming up with new events and services and promoting pairings of the drink with new foods to attract fresh customers. Kurand Sake Market, a bar that opened in Tokyo's Ikebukuro shopping district in March, enables ...